The top-spot auction
Your banner. Up for bids.
Put the top spot of your X header up for auction. Sponsors bid, the leader goes up on your header, and the winner pays when the clock runs out. Stripe sends the money to your bank.
Bidding as a sponsor? Save a card with your bid. You pay only if you win.
Why the header
Where attention already is.
No feed to fight. No skip button. The header sits at the top of the profile, 1500 × 500, in front of every visitor.
Seen first
Every person who opens the profile sees the header before a single post.
Native to X
The sponsor lives inside the creator's own design and colors, not in an ad slot.
Chosen, not served
The creator decides who goes on the header. The audience sees a pick, not a placement.
How it works
Open. Bid. Win.
One auction, two sides. You set the rules, sponsors compete for your top spot, and Stripe moves the money.
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Open your top spot
Sign in with X, turn on sponsor slots and set your price per day. Turn on bidding and your top spot goes to auction.
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Sponsors bid
A sponsor finds you in the market or on your sponsor page, bids and saves a card. A bid in the last 10 minutes adds 10 minutes to the clock.
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The winner goes live
When the clock runs out, Stripe charges the winner and pays your bank. The winner holds your top spot for the days you set.
Want a fixed price? Sponsors also book open slots by the day. You approve every booking or turn on auto-approve. A rejected or canceled booking is refunded.
17 + 6 + 5
Your top spot, your style.
17 sponsor styles, 6 auction styles and 5 sponsor scenes. Neon signs, jersey patches, a blimp over the city, a crown for the top bid. The creator picks the look.
Every image here comes from the headerX engine, the same one that draws every header.
Billboard
Your header pays rent.
Open sponsor slots and set a daily price. Sponsors book the days they want, or bid for the top spot. The leader shows live on your header, and Stripe sends the money to your bank.
Your Name @yourhandle
Next bid
Notifications
Tidepool won your top spot for 7 days
Orbit Studio booked slot 2 for 5 days
Tidepool bid $150 with 4 minutes left. The clock got 10 more minutes.
Lumen Labs bid $135 and took the lead
Northwind bid $120 for your top spot
Won the top spot Paid to your bank by Stripe
Book by the day
Sponsors pick open days at your daily price. You approve each one, or auto-approve.
Bid for the top spot
The leader shows live on your header. A bid in the last 10 minutes adds 10 minutes to the clock.
Get paid
The winner's saved card is charged when the auction closes. Stripe sends the money to your bank.
Sponsors save a card to bid, and pay only if they win.
Your plan sets the fee on each sponsor sale: 15% on Free, 10% on Pro, 5% on Max, at least $2. You approve every sponsor, or turn on auto-approve.
Payments
Paid through Stripe.
Every payment runs on Stripe. Sponsors pay only for what they win. Creators get paid to their bank through Stripe Connect.
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When you bid
You save a card with your bid. Only the winner is charged, when the auction closes. A booking is paid when you book and refunded if the creator rejects or cancels it.
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When you sell
Stripe pays your bank. headerX keeps the sponsor fee of your plan: 15% on Free, 10% on Pro, 5% on Max, at least $2 a sale.
Questions
Before you start.
How do sponsors pay?
With a card saved on Stripe. A bid is charged only if it wins, when the auction closes. A booking is charged when you book.
Does a sponsor pay if another sponsor wins?
No. Only the winner is charged.
Is there a fee on top for sponsors?
No. A sponsor pays its bid or the listed price. The sponsor fee comes out of the creator's share.
How do creators get paid?
Stripe Connect pays your bank. The sponsor fee depends on your plan: 15% on Free, 10% on Pro and 5% on Max, at least $2 a sale.
Who decides what goes on the header?
The creator. You set the slots, the price per day and how long the winner holds the top spot. You approve each booking or turn on auto-approve. A rejected or canceled booking is refunded.
When does a sponsor appear?
A booking shows on every header update during its dates. The leader of an open auction shows in the top spot from the next header update.
Can someone snipe the last second?
No. A bid in the last 10 minutes adds 10 minutes to the clock, so every rival gets an answer.
How does a sponsor see results?
A private status link shows the booking and the clicks from the creator's sponsor page. Header images on X have no clickable links, so the clicks come from that page.
Lights on
Let your header pay you.
Sign in with X, open your top spot and let sponsors bid.